About Us

The Sterling Group has traded in the watches, jewellery and fashion domains since 1896, resulting in over 120 years of history to date.

Through Sterling Holdings Co. Ltd, a purposely set up limited liability company operating this specific business, the Group has grown to have the largest retail distribution network locally.

Over many years of it history, The Sterling brand has become, and remains, synonymous with quality watches, jewellery, fashion, silverware and high-end accessories. Apart from expanding horizontally, the Group has also strengthened itself through a vertical integration process, employing skilled craftsmen specialising in custom-made jewellery and watch after-sales specialists, offering a quality in-house after-sales service.